Since mobile website optimization is so readily disregarded, publishers frequently lose out on significant SEO and income potential. If layouts are not correctly built for mobile, things can become misplaced and get ugly. When optimising your website for mobile, even the smallest modifications can make a big difference. You must be careful to avoid a few frequently made mistakes in order to develop a responsive website that works well on all types of devices.
Common errors to avoid
Adjustment of font sizes
The size of phone screens may have increased over time, but that doesn't mean our eyes have. Customers have a significant pet peeve about websites that don't adjust the text size for mobile devices. People expect things to be favourable for them when using mobile internet straight away; the type should already be at a size they can comfortably read without having to zoom, adjust, or rotate their device.
Use a single website
Instead of optimising their current website for mobile devices, site owners frequently choose to develop a separate mobile page. However, this leads to confusion for both users and the owner. The best course of action is to revamp your current website with a dynamic layout that functions effectively on both desktop and mobile platforms. After all, maintaining a website with a single URL is simpler and less expensive than maintaining several. Experienced web designing companies can help create a website that is ideal for desktops as well as mobiles.
Interruptive pop-ups
Pop-up advertisements are a useful tactic for turning website visitors into customers. However, the user experience can be hampered by displaying a large pop-up message while they are surfing your website, and they may even decide to leave in annoyance. You can go for more approachable alternatives like putting opt-in forms within the sentences of your blog entries or even employing a sticky notification bar on the website in place of pop-ups.
Small-sized links and buttons
When developing the website, keep in mind that users on desktop computers use the mouse pointer to click on buttons and links, whereas users on mobile devices use their finger, which is much thicker. It will be challenging for the user to click on small links and buttons for navigation or other uses. To ensure that all hyperlinks and buttons are easily clickable on a mobile screen, keep your buttons large and conduct thorough usability testing.
Not having a site search option
By using a site search function, consumers can quickly locate what they need on your business' website without having to sort through irrelevant information. Including a search bar in your web design can give your users a more specialised experience with your information, even though site navigation is still an important factor. But in the case of your mobile website, make sure the search bar can be shown on the first page.
Asking for extra information
The more data you gather, the easier it will be to use your email list to target particular audiences. Users shouldn't have to input their hometown, age, and jobs in addition to their email address because doing so on the tiny mobile keypad is difficult enough. Limit the fields on your mobile opt-in forms to make it as simple as possible for users to join your email lists without experiencing any difficulties.
