The right strategy does it all.
Email Marketing is a direct marketing channel. It involves informing somebody about the product and services through sending emails. At times it is avoided, but it's not something to be neglected. There are more than 3 billion email users in the world. It creates awareness, attracts the customer, and creates sales. According to a study, email marketing can generate an average ROI of $38 for every $1.
The right strategy does it all. However, picking the right platform is crucial. With many possible options available, it's a difficult task to select the right tool. Here are a few tools based on needs:-
MAIL CHIMP
It is considered the best tool for email marketing. It suits almost every business type. It has designed templates that suit every purpose. Businesses can schedule campaigns, email editors, get reports featuring open rates, unsubscribe rates, and more. It provides a free plan for up to 2,000 contacts. Upgrading to the paid plan gives access to advanced tools like A/B testing.
HUBSPOT
Hubspot is not only suitable for email marketing but also helps in tracking social media campaigns. Hubspot makes it easier to keep track of the buying process. It is not a free platform. The cost is as follows:
Starter (1000 contacts): $50 per month
Professional (2000 contacts): $800 per month
Enterprise (10,000 contacts): $3,200 per month
MAILER LITE
It's a really simple and easy tool to use. One has to drag and drop according to needs. Here's the costing
Up to 1000 contacts: $10 per month
1000 to 2,500: $15 per month
2,500 to 5000: $30 per month
5000 to 10,000: $50 per month
DRIP
It is considered best for e-commerce. It offers an option to segment the customer list. Drip offers a 14-day free trial. Here is the cost:-
up to 500 contacts: $19 per month
500 to 2000 contacts: $29 per month
2000 to 2,500 contacts: $39 per month
2,500 to 3000 contacts: $49 per month
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