To manage your brand reputation and cater to customer needs, you must understand how they feel. Social monitoring empowers your brand by helping you keep track of the messages that directly mention your brand and respond to those messages accordingly

To manage your brand reputation and cater to customer needs, you must understand how they feel. Social monitoring empowers your brand by helping you keep track of the messages that directly mention your brand and respond to those messages accordingly.
What your audience talks about you on social media and how you deal with it can hugely impact your branding and marketing. Here are some of the best social media monitoring tools to make the process easy-breezy for your brand!

Tools & Strategy
Brands leverage social monitoring to gauge social share of voice and identify the right trends that can prove meaningful in the long run. Share of voice gives you a good overview of your brand’s visibility. Moreover, if your focus is to augment your sales and marketing, you need to increase your brand awareness, and that’s where social monitoring comes into the picture.
Social share of voice gives you real insights into how much your audience is talking about you. It differs from the traditional share of voice that focuses on what brands speak about themselves. It’s also great for competitive analysis as it shows you where you stand with your competitors on the social channels.