I always loved tech, but more importantly the human aspects of technology and how it impacts and changes the way people interact and make decisions. Human behavior is extremely difficult to predict or rationalize
MarTech Interview with Ricardas Montvila, Vice President
1. Could you share a bit about yourself and your career before Mapp?
I always loved tech, but more importantly the human aspects of technology and how it impacts and changes the way people interact and make decisions. Human behavior is extremely difficult to predict or rationalize and in many ways, I think I find comfort in digital marketing, as it provides a degree of abstraction and a sense of feeling of understanding even when our assumptions about why people behave in certain ways are often flawed.
As my final year university project, I created a browser plugin that analyzed HTML email code and provided improvements such as image size, text-to-image ratio, spam keywords, broken links, and much more. To this day I think most of my tutors thought I would end up as a spammer, as email still had some negative connotations. Presenting my final work felt more like defending the cause and explaining why it was important rather than discussing the technical implementation itself.
