Martech Interview with Curtis Marshall - Martech Cube
When two powerful subject matters, cognitive psychology, and data science are blended together, powerful analytics come through! Combining cognitive psychology and data science allows companies to develop a deeper understanding of not only who people are, but also an individual’s decision-making.
1. Could you share a bit about yourself and your career before AnalyticsIQ?
Absolutely, I’ve spent over two decades working in the data and analytics space – specifically focused on B2B and B2B data. I started as an inside sales rep and worked to advance to multiple leadership positions. One position I’m particularly proud of was being appointed Senior Leader of DE&I by the CEO at my previous company.
2. Could you tell us more about AnalyticsIQ and how has the company evolved over the last couple of years?
AnalyticsIQ is an offline data creator and the first data company to blend cognitive psychology with data science to help B2C and B2B organizations understand how and why individuals make decisions at home and at work with the most comprehensive and accurate data available.
