Local Social: Improve Customer Experience
As marketers, one of our primary goals is to keep the customer happy. There’s a lot to juggle, from providing them with a positive digital experience to producing quality products and content. With 76 percent of U.S. customers purchasing a product they’ve seen in a social media post, providing a good customer experience on local social media is a must. Similarly, three out of four consumers say they’ve discovered a new local offering based on recommendations and posts on social media.
What is your multi-location business’s current local social strategy? Is there anything that can be improved? We’ll go through tips for leveling up your local social strategy to make customers happy and ultimately win more sales within this blog. For this blog, we’ll be focusing on Facebook, but your multi-location business can use many of these tactics on other social platforms as well.
While some local social platforms will allow corporate to schedule and approve social content at the local level, local teams will still need to be on board to provide insight into which content will resonate well with local audiences. We’ll get more into this topic later in the blog, but how you speak to your target audience in one business location may differ from how you speak to another audience across the country.
If you’re having trouble getting local teams on board with local social, consider sharing the following data:
· Localized content performs 12x better than content that is not considered localized. As mentioned above, even if corporate were to manage most local social efforts, input would be needed from local teams.
· Similarly, 72 percent of user engagement and 66 percent of brand-related impressions happen on local Facebook rather than corporate pages.
