Shekar Raman, CEO and Co-founder at Birdzi talks about the role of data analysis and AI-driven solutions for personalized grocery shopping.
1. Tell us how you came to be the CEO at Birdzi having an engineering background. How much of your typical day is involved in innovating AI tech for your customers?
After going to college for electrical engineering at Villanova, I worked on the Human Genome Project, went to Bell Labs to work in speech recognition and joined a Wall Street firm. Then, in 2010, my daughter had an idea to make an app that helped people find products in the store. Thus in 2014, Birdzi entered the market and has since evolved from product location services to leveraging grocer data to enable personalization.
I spend 25% of my day innovating AI tech for our customers.
2. What are the applications or rather opportunities you seek to have with your service?
Our mission as the world’s leading AI relationship builder is to supply retailers with the data, support and tools needed to inspire meaningful customer engagement. We know loyalty is the new engagement metric, so we use our AI solutions to provide grocers with actionable insights, strategic hyper-personalization and engaging shopping experiences.
3. How did you define the vision of Birdzi?
Our vision is to find new ways to put technology in service to people. Innovation is our middle name and we will never stop developing new and creative solutions to strengthen the bond between grocers and their customers. Birdzi’s customer centric approach allows us to continue to grow and develop in response to shoppers’ needs.
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