Revital Libfrand, CMO at odix – Content Disarm and Reconstruction platform discusses about how to eliminate malware for safe file usage
1. Tell us how you came to be the CMO at odix. How did you approach your first 100 days as the CMO?
My tenure at odix is the culmination of 20 years working in various roles within the Israeli High-Tech community. I have served in a number of positions leading product marketing and analytics teams for telecommunications start-ups, mobile apps, data analytics and cloud-based platforms. With my professional experience it seemed a natural fit for me to join a cyber security start up just beginning to emphasize its cloud offerings and engage with SMBs.
In my first 100 days, I started the process of unifying our marketing strategy across odix’s on premise and cloud-based solutions. While this is an ongoing endeavour, I feel like odix is seeing the dividends of our initial efforts and really building momentum behind our enterprise and SMB directed solutions. From getting our Horizon 2020 application out and awarded by the European Commission to connecting with trusted players to gain a deeper perspective of how odix brings value to customers, I spent my first 100 days focused on solidifying our brand across every channel possible.
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