Eitan Bremler, Co-founder, VP Marketing & Product Management at Safe-T talks about the challenges organizations face on the way to zero trust and how to tackle them.
1. Tell us how you came to be the VP Marketing and Product Management at Safe-T. How much of your typical day is involved in innovating tech for your customers?
I joined Safe-T as VP Marketing and Product Management after holding product management and product marketing roles in Radware and Radvision for 12 years. Much of my day is spent talking to partners, customer, and technology vendors, in order to hear from them about how they see the Zero Trust market and what needs they see in this space.
2. What are the applications or rather opportunities you seek to have with your product?
We see to be the leader in the Zero Trust Access space, to penetrate more markets across the globe and new verticals.
3. How did you approach your first 100 days at Safe-T?
My first 100 days in Safe-T were mainly spent learning Safe-T’s background, solutions and culture. I talked to all stake holders in the company with whom I would have interaction, to hear from them how they see the company, products and markets.
4. What are some of the unique lessons you have learnt from analysing your customer behaviour?
I learnt that while customers might be large corporations or small business, while they might be an energy company or a bank, when it comes to securing remote access, their needs are the same at 80% of the requirements. This helps us develop a solution which fits all our customers right off the shelf with minimal to no customization.
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