Agile marketing centers around “sprints” – campaigns that are typically of short duration and where participants measure results frequently, iterate to optimize results in the current campaign and apply lessons learned to future efforts.Agile marketing is usually a budget-friendly approach when compared to a traditional marketing campaign, which might roll out over many weeks or months.
How to Make Sure Your Martech Stack Works for Agile Marketing
Agile marketing centers around “sprints” – campaigns that are typically of short duration and where participants measure results frequently, iterate to optimize results in the current campaign and apply lessons learned to future efforts.Agile marketing is usually a budget-friendly approach when compared to a traditional marketing campaign, which might roll out over many weeks or months.
