Event management software provides the several tools for managing the different aspects of events throughout the entire event lifecycle. Event management software comes up with several apps like attendee management, event marketing, registration, sponsorship management, room block management, volunteer management and registration, which helps to connect the people easily and organize the event. It provides the complete information about the event including speaker information, location map, available seats, outcomes of the event and many others to the attendee.
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EVENT MANAGEMENT SOFTWARE MARKET OUTLOOK
The emerging trends in the event management software like artificial intelligence and machine learning boosts the growth of event management software. The demand for event management software is increasing rapidly in the growing industry as it helps to enhance the overall outcomes of the event. The increasing presence of the customers on the digital media also fuels the demand of event management software.
EVENT MANAGEMENT SOFTWARE MARKET SEGMENTAL OVERVIEW
The study analyses the Global Event Management Software Market based on component, deployment type, organization size, end-users, and geography.
EVENT MANAGEMENT SOFTWARE MARKET BY COMPONENT
The components of the event management software are solution and services. The solutions offered by event management software mainly include analytics software, event registration, event marketing and venue sourcing. The services segment is also bifurcated into consulting, deployment and integration and support and maintenance.
EVENT MANAGEMENT SOFTWARE MARKET BY DEPLOYMENT TYPE
By deployment type the event management software is bifurcated into the cloud-based and on-premises deployment type. The cloud based deployment is expected to contribute the largest share in the growth of event management software. The demand of cloud based deployment in the event management software is increasing as it provides unlimited storage space, quick deployment, easy back-up, and also fuels the revenue.
EVENT MANAGEMENT SOFTWARE MARKET BY ORGANIZATION SIZE
Based on the organizational size event management software market is segmented into large organizations and small & medium-sized organizations. The large organizations contribute major share to the growth of event management software market. The large scale industries are more open to accept the advance technologies as they are financially stable than the small scale industries, which fuels the demand of event management software in large scale industries.
EVENT MANAGEMENT SOFTWARE MARKET BY END-USER
Major end-users of the event management software market covered in the study are BFSI, healthcare, IT & telecom, media and entertainment, government and others. The media & entertainment sector is expected to contribute major share in the growth of event management software as most of the media and entertainment industries are tied up with the third party event management firms.
EVENT MANAGEMENT SOFTWARE MARKET BY KEY PLAYER
The key competitors of the event management software market Cvent (US), Aventri (US), Eventbrite (US), XING Events (Germany), Ungerboeck Software (US), Bizzabo (US), Certain (US), Attendify (US), RainFocus (US), ACTIVE Networks (US), Eventzilla (US), Meeting Evolution (US), EventMobi (Canada), Zoho Corporation (India), Regpack (US), EventBooking (US), Bitrix24 (US), Arlo (UK), WebMobi (US), Tripleseat (US). Hubilo (US), Circa (US), Hubb (US), Accelevents (US), Glue Up (US), idloom (Belgium), Eventdex (US), Event Temple (Canada), eventuosity (US), and Whova (US). among others.
EVENT MANAGEMENT SOFTWARE MARKET BY GEOGRAPHY
Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and the Rest of the World. Asia Pacific held the largest market share of the event management software market. Technological advancements in the growing countries like china, India and japan drives the growth of event management software in the Asia Pacific region.
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