On-site conversion partners are one partner type leading the way in this instance, offering consumers bundles, discounts and complimentary products at checkout as a means of both

As marketers, one of our primary goals is to keep the customer happy. There’s a lot to juggle, from providing them with a positive digital experience to producing quality products and content. With 76 percent of U.S.

As brands and marketers start to address what they’re going to do in this cookie-less future, many are starting to build first-party relationships and incentivise direct engagement.

Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers Here’s how marketing automation can give marketers predictive superpowers By Jason VandeBoom, Founder and CEO, ActiveCampaign

How does technological data help customer retention? It’s not an easy association to make. However, this data gives you more granular information about your customers.

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The value of mobile in the digital age is vast. When engaging with a brand, consumers interact with several digital touchpoints that are seldom connected.

Mobile usage and commerce are growing rapidly across APAC. Smartphone use increased 70% regionally in 2020 and 86% in China

Vitally important to the operation of a business is recognizing those who are loyal to your brand. It’s easier to retain current customers than find new ones. Also, they’re more likely to become brand advocates.

The world of e-commerce has not (yet) thought of live streaming as a profitable or accessible way to engage with potential buyers. At first glance, businesses may think of live selling techniques as being comparable to shopping channels on cable televisio...

Last but not least, hotel brands are in the hospitality business for a reason. Ensuring your hotel’s customer service tactics are up to par across properties is essential. While you likely already have a customer service strategy in place, how do you know...

Uber Explore is a glimpse into the future regarding digital technology and local search becoming one. If your multi-location business wasn’t already concerned with the impact of its local search efforts, now is the time to prioritize them. If your busines...

Website traffic can be seasonal. The holiday season is extremely busy for some industries, and then interest and website traffic slows down at the beginning of the year.

To know what type of customer data platform you need, you must define your goals and objectives clearly. Start with defining your short-term and long-term strategies for delivering customer experiences. What types of experiences do you want to provide,

An effective and engaging partner portal allows suppliers to build strong partnerships that create numerous benefits for both parties.