The primary factors of first impressions are the appearance and feel of a website. According to the study, people can judge whether they like a website in just 50 milliseconds.
Here are some of the essential eCommerce website design development tips:
Follow brand identity
The website should consistently display the branding. To make it obvious what kind of products are sold, select colors that represent the brand and establish the style. Make sure the brand experience is the same everywhere—online, offline, and on mobile devices. This will foster a solid relationship between a brand and its customers.
Adopt visual hierarchy
Above the fold should be the most important content. In some circumstances, it is preferable to use less white space to group things together rather than moving important content below the fold.
Try to avoid over-design
Specify a maximum for font face, size, and color. When the text resembles graphics excessively, it will be interpreted as an advertisement. To make the content as clear as possible, use background colors that contrast sharply with the text. This will further help you in optimizing the website speed. Magento speed optimization will assist you in optimizing the running time of your website.
Stick to a known symbol
Use easily recognizable icons or symbols for B2B portal development. Icons that are unfamiliar will only confuse the customers. Labeling icons is a good way to avoid any confusion that might arise.
Avoid popup windows
Pop-up windows are annoying. Even if they contain useful information, customers are more likely to disregard them right away because, once gone, it can be difficult for them to locate the information again, even if they try.
The Importance of eCommerce Website Navigation
The ease with which users can move around a website, find what they're looking for, and then take action is referred to as navigation. To prevent customers from abandoning the process in the middle, the eCommerce shopping experience should be seamless.
Product search
Simply put, if customers can't find the product, they won't buy it. Create a search feature that makes it simple for customers to find what they're looking for:
Make search omnipresent
Place the search box in prominent areas and on each page. The box should be simple to use, readily visible, and visible. The search box is typically placed in the top right or center of the pages or on the main menu.
Support all kinds of queries
All types of queries, including those involving product names, categories, and attributes as well as details pertaining to customer service, must be supported by searches. To help customers understand how to use the different functions, it's a good idea to include a sample search query in the input field.
Well-defined product categories
The site's available categories should be displayed at the top level of the navigation. Sort products into sensible categories and subcategories. It is best for category labels to be single words that briefly describe the variety of products so that customers can quickly scan them and understand what they stand for.
Filtering products
The more options available, the more difficult it is to decide. Put filters in place to assist customers in finding the right products. They will be able to focus on their options and go straight to the product selection they want.
Final Thought
Online customers demand frictionless transactions at all times. Creating an online shopping experience that will turn inactive users into paying customers is an important aspect of designing an eCommerce website. This eCommerce website design of a Magento development company guides you in making crucial design choices so that you can create a great eCommerce UX that is polished, appealing, user-friendly, and encourages repeat business from customers. Fast growth and a small market share indicate that there is still a huge window of opportunity for new players to surpass established market leaders.
