The dJAX Data Management Platform(DMP) is a centralized platform that collect immense amount of data.
The dJAX Data Management Platform(DMP) can be a compilation of first party data, second party data and third party. The data collected is then categorized into various segments based on specific attributes. This data can be stored on the user’s server, which acts as a host. The processed data is used accurately and effectively to target audience across ad networks and ad exchanges.
