One common use of artificial intelligence in the retail industry is the generation of personalised product recommendations.
Chatbots are a prominent type of AI used in digital marketing. They contribute to a better user experience and customer engagement on your brand’s website. As long as a visitor is on your site, you may communicate with them and turn them into leads.
Conversationally, it responds to frequent inquiries. Both lead generation and user satisfaction benefit from this. Feedback is gathered differently, too, with the help of chatbots.
Visit:- How is AI Changing the Landscape of Digital Marketing?
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