We all know how it took a pandemic to drag the vehicle-buying process in the 21st century and now there is no looking back. Consumers aren’t going back from the online advantages a digital showroom gives them.
Why does it matter?
After COVID-19, consumers can now buy vehicles online as they do almost everything else, with the ability to complete the entire transaction digitally and take delivery without ever setting foot in a showroom. Not to forget the ever needed finance schemes are provided in one go. Reliable, isn't it?
The Bigger Picture
While most other commercial transactions — even banking — went digital years ago, car and two-wheeler-buying remained an awkwardly low-tech, often aggravating process module. But when the pandemic paralyzed their industry and took over everything, Jyote had little choice but to embrace the disruptive changes they'd been resisting for decades. We scrambled to install new software that would let customers browse inventory, apply for credit and choose a payment schedule. And we offered doorstep test drives to demonstrate in-vehicle technology and arranged "touchless" vehicle pickup and delivery.
The Backstory
Technology entrepreneurs — and sometimes even carmakers themselves — have tried for years to modernize the vehicle-buying process. In the early 2000s, Ford also tried (unsuccessfully) to buy and operate dealerships in competition with its independently franchised dealers, thinking it could run them better. Since then, newcomers have tried various digital retailing efforts, but none with any great success. For the record, Jyote has been exploring online sales initiatives for several years. It turns out that we are more profitable than ever since shifting to online sales. The deal happens faster because the consumer knows exactly what they want - all in the comfort of their homes.Jyote is now touting their "omnichannel" tech strategy to provide consumers a seamless buying experience whether they shop online, in-store or both. We recently launched our digital campaign called Jyote@Home that lets prospective buyers schedule a test drive, sign the paperwork and arrange delivery of their new vehicle from their computer or mobile device.
Bridging the Gender Gap
With more sales conducted online, there's hope the gender discrimination in vehicle buying will begin to fade. Women are steering through the offline vehicle buying process and are more inclined towards online buying. This saves time as well as a lot of buying opportunities come up on the screen. In a way, this has been helping women to be independent choice makers of the vehicle she is buying.
Purchasing Used Vehicles online
It may seem hard to believe that buying a used car is just as safe as buying a new car. But with the right amount of scrutiny, expertise, and experience, you can save lakhs off your next purchase without assuming any risk that a new vehicle wouldn’t invite.
All The Vehicle but None Of The Contact
One can check out the range of vehicles available for scrutiny online via our online showroom. Simply filter the options down by your criteria and get your car list based on your budget, preferred fuel type, transmission, body style, kilometer limit, or even model year. There is an advantage to exploring so many cars quickly, of course, but the bigger bonus is the contactless experience Jyote offers.
The Bottom Line
A three- or four-hour showroom visit can be compressed into a 15-minute online purchase. Isn't that great? With the ongoing pandemic, Jyote solely stands for the wellbeing of each and every customer that we serve. In spite of trying to evolve at an extraordinarily fast rate, we try to achieve touchless deliveries for our customers. The interactive virtual showroom can be easily accessed through computers & smartphones where customers can intuitively browse and explore the design, features and technical details available for each model. Jyote@Home enhances customers’ field of vision and perspective with its 360-degree view of both the virtual space and the product. Bringing the showroom straight to the customer’s homes, it gives them the sense of flexibility and freedom to move around, interact with each and every vehicle the same way they would do at any of Jyote's physical showrooms.
