Sales Intelligence (SI) is the aggregation and analysis of information that helps marketers to keep the entire database of key customers updated while acting on to generate quality leads. Also, SI tools work strategically in order to build the pipeline and help the organization with:
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Prospecting for new contacts
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Qualifying and prioritizing leads
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Gathering contextual data from various sources
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Augmenting contact records
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Compiling lead activity and so on.
However, in order to enjoy the impactful outcomes of sales intelligence, first you need to implement and utilize its insights within your organization. We can help you by comparing two of the most popular options available in the market -BizKonnect and ZoomInfo Sales OS.
Let’s Begin -
Weighing the options between BizKonnect & ZoomInfo Sales OS:
BizKonnect is an innovative cloud-based sales intelligence platform that is assisted by virtual sales assistants. It not only provides quality contact data, Org charts, business insights but also enables you to approach the key stakeholders and decision-makers of the prospect account while solving their challenges. Besides, it helps you to reach there with your business connections.
On the other hand, ZoomInfo SalesOS is the new-age sales intelligence platform that has a database about companies and their contacts. Besides that, it provides additional tools to help you engage with prospects and customers.
Check out some of the key differences between the two to help you make the right decision:
| BizKonnect | ZoomInfo Sales OS |
|---|---|
| Customized as per the target profile | Generic database with no customization |
| Focuses on prospect & entire decision-making group | $Focuses on Individual People and companies |
| Pay for only required individual account maps and only relevant data | Pay an expensive Annual subscription in advance for all accounts |
| Your connections – people, corporate, solutions & technology are mapped | Does not cover any connections |
| Gives a single connection view of your complete organization | No such feature is available |
| Global data coverage with wider industry domains, non-English speaking countries | The focus is more on technology companies & specific business units and more US centric |
| Only Specific and relevant org mapping | Have irrelevant information and people in the chart |
| Analyze prospects & provide insights and intelligence | Generic data provided without any contextual intelligence |
Conclusion
If you are looking for a generic database of all the prospect accounts and you don't mind paying for it, then ZoomInfo SalesOS is the right call for you. However, if you want a prospect's highly customized and quality-guaranteed database while paying just for the accounts you require, then BizKonnect is probably a better choice.
Also, as per G2 Crowd, "When assessing the two solutions, reviewers found BizKonnect easier to use, set up, and administer. Reviewers also preferred doing business with BizKonnect overall".
No matter what you choose, this guide will help you make an informed decision based on your company’s unique needs & requirements.
CLICK HERE to know more with BizKonnect.
