The popularity of podcasts has skyrocketed in recent years. In the United States alone, there were 88 million podcast listeners in 2019, and 61.1 million American families consider themselves to be podcast "fans."
Since the beginning of the COVID-19 problem, the number of individuals listening to podcasts has climbed 42% internationally, and more people are finding material this way. It's a fantastic platform for advertisers to connect with educated, tech-savvy consumers.
We've listed some of the main advantages of podcast marketing in this article, along with some advice for getting started. This is an excellent place to start if you want to spread the word about your company to a larger, more focused audience.
Benefits of Marketing with Podcasts
Every conversation about introducing new marketing tactics ought to start with a big, gigantic "Why?" WHY should you invest in podcast marketing through ad spending? WHY is advertising on podcasts so successful? WHY is podcasting something you should include in your digital marketing plan? You are educated to challenge facts and pose these kinds of inquiries as a business owner or corporate leader.
Here are some of the best arguments for including podcast marketing in your brand awareness strategy in case you need a little more persuasion.
Enlarge your Audience
You are extending your reach whether you launch your own podcast, collaborate with a producer, or appear as a guest on another podcast. Topical searches for podcasts are simple. You can reach listeners who might become potential customers if you concentrate your podcast work on issues that appeal to your target audience.
For instance, if you own a company that sells yoga apparel, you could want to get in touch with many podcasts that focus on yoga-related discussions and volunteer to be a guest on one of them. They can offer you a highly niche audience in exchange for the knowledge you can offer them.
Being more than a company
By expanding your brand beyond your business, podcasting can help. Listeners hear you as a person, not as a business, when you speak on a podcast. Customers find that level of genuineness to be quite attractive. They feel more connected to your business when they can hear the reasons why you began it and why it's essential to you in your own words. Depending on the degree of connection a listener feels to you, this can cut the sales cycle in half and strengthen their brand loyalty.
It's much simpler than video.
Multimedia is a necessity for content amplification in the twenty-first century. The fact that podcast marketing is more simple to generate than video marketing is one of its advantages. High-quality videos need a lot of tools, technical know-how, editing talent, and labor to produce.
A poorly made film can frequently do more harm than good. For beginners, podcasting equipment is easier to use than video and doesn't cost much up front (it only needs a good microphone and headphones). It also doesn't demand a lot of hands to operate.
By including podcast influencers in your influencer marketing campaign, you may boost engagement and conversions. The customers who use your company's Podcast Marketing New York profit from the useful content you provide. It's a platform that gives you the chance to build trust and an emotional connection with your audience. Influicity is a top audio and podcast advertising agency. We connect consumers with brands through the most effective marketing platforms. To know more, read our blogs about podcast marketing.
