Technology is a fundamental element in our day to day life and thanks to it, communication channels have multiplied. Your Pharmacy can take advantage of both traditional and technological tools to attract and retain customers.
Correct signage of opening hours at the point of sale, attractive posters or a pleasant welcome for everyone who enters your pharmacy are basic elements of traditional marketing. However, technology allows you to combine those elements with instant communication with the client, thanks to the internet.
How to communicate with your customers online
Can you imagine your pharmacy with a Facebook or Instagram profile? Have you valued being able to communicate with your client via WhatsApp? This is what omnichannel is about, communicating with your customers in multiple ways. Go ahead and try these three simple online communication tips:
1. Build your own website
The democratization of the Internet has led many Pharmacies to create their own website. Distance selling will not be the only advantage of having an online store. You will be able to convey the values of your pharmacy to visitors, inform about workshops and promotions that may be held or include a list of subscribers.
If you also include in your web widget with corporate information about your pharmacy, a good equipment presentation, the location of your establishment or an image gallery, its quality will increase exponentially. What are you waiting for to create your own website?
2. Create a professional Instagram profile
Having an Instagram account will allow you to give users access to very valuable information for your business to grow, but it will also allow you to know, in metric terms, the number of people who follow you, what data about your business is shared or how they interact visitors with your community.
In addition, if you have a web page, you can link the visits of your Instagram profile to that page, increasing traffic in a simple way and reaching a greater number of customers.
3. Communicate with your clients by WhatsApp
Currently, WhatsApp is the most successful application in the field of instant messaging and many companies use it under the WhatsApp Business modality. This new modality incorporates many advantages compared to the standard version. Through this app you can create a professional profile with which to share information of interest to your customers, such as your opening hours, email, promotions, new product launches, etc.
How to communicate with your customer’s offline
The possibilities that the internet offers every day are greater, but that does not mean that you can neglect physical attention to your clients. Good communication will make the customer feel comfortable and return to your Pharmacy, therefore, loyalty is the key to growing your Pharmacy. Here are 2 tips to make your communication with customers excellent:
1. Keep in mind the 30-second rule
Both marketing studies and the experience of professionals dealing directly with customers have shown that customer satisfaction is directly related to the greeting. A customer walking into your pharmacy will lose interest and get a bad impression if he doesn't receive an immediate, smiling greeting. Making the greeting before 30 seconds will be essential for him to feel well cared for.
2. The importance of body language
There will be situations where you are attending to another customer or on the phone. In these cases it will be very difficult to greet a client immediately, however, there are small gestures that can give him confidence and peace of mind. Eye contact, a smile or a greeting are very powerful weapons that substantially improve your relationship with customers.
To achieve good communication with the clients of your Pharmacy, you must be very clear about the communication channels that you are going to use. Remember, you must accompany physical care with online communication strategies to achieve good channel communication.
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