There is a saying that goes, “small hinges swing big doors” and that is as true in the aesthetic industry as anywhere else.
Scripts to Convert More Cosmetic Patients
Give your receptionist scripts to convert more cosmetic patients. Otherwise, they will “wing it” and you probably won’t like what you hear.
What I mean is your staff may not be doing anything overtly wrong; however, what they are doing is not getting you closer to a YES.
There is a saying that goes, “small hinges swing big doors” and that is as true in the aesthetic industry as anywhere else.
In this case, the small hinges are the words your staff is NOT saying to help you get to the next step in the patient process.
Strategic scripts said at the right time with the right voice inflection make the difference between “I gotta think about it” to “Yes, I’m ready to move forward!”
Let’s break this down so you see where the right scripts would make a big difference.
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