How To Do Corporate Gifting The Right Way
We still remember the numerous gifts we got over the holiday season from family members and organizations anxious to demonstrate their support, love, or admiration. We recall our emotions, including the highs and lows. The truth is that choosing gifts is an art, and there are proper and improper ways to go about it. However, let's go back to the beginning.
The tradition of exchanging gifts during the winter predates the introduction of gifts as a component of our celebrations of Christmas, Hanukkah, and other religious and secular festivals. Some people think that the custom originated in Ancient Rome as a part of a festival presented to Saturn, the deity of agriculture and the Roman god. Giving gifts was thought to bring good fortune for the upcoming year. Simple gifts like candles, wine, fruits, almonds, and the like were given. Others contend that the origins of gift-giving can be found in pagan rites that took place in Northern Europe during the month of December, during which groups of underprivileged young men would knock on doors and ask people from higher social levels for alms.
Whatever its roots, the ritual of giving gifts has evolved over time to become a part of our daily lives. It would be difficult to commemorate life events like marriages, birthdays, anniversaries, religious holidays, and other milestones without giving a present to convey our gratitude and appreciation. The same is true in business, where we express our gratitude through a tangible token to our staff, suppliers, and clients.
The Present Situation Of Gift-Giving
I think we've often pushed this custom too far today, using it as a clear emblem of consumerism. We succumb to buying cheap, plastic-made goods that our intended recipients will only keep for a few short months, as opposed to carefully chosen stuff! Certainly, I have.
This encounter had an impact on me, which is one of the reasons I founded Xtend Gifting, a company that shows businesses how to use corporate gifts to show thanks and incorporate principles. Additionally, I've discovered that when chosen wisely, promotional and branded things can increase consumer and employee loyalty while positively improving a business' bottom line.
Five Steps To Implement Controversial Gift-Giving Customs
Corporate presents serve as a physical illustration of your company's values. As a result, I firmly believe that thoughtful, sustainable presentations better than anything else show caring and principles. Here are some pointers to follow this holiday season when giving corporate gifts:
1. Check to see that the present you choose doesn't portray your business in a negative light. You'd be astonished by the amount of stress ball orders my company routinely declines, even though it would seem obvious. You've simply acknowledged the negative, pressured culture of your company with such "gifts."
2. When choosing your gifts, look into their provenance. Seven out of ten customers today think that firms are responsible for addressing societal and environmental problems. If you provide goods that hurt the environment or were made using other unethical methods to your staff, suppliers, or customers, these actions become connected with your brand.
3. Ensure that your urge for self-promotion is subordinate to your aims of pleasing and giving. Xtend Gifting receives orders for gifts that are essentially repurposed business cards with an enormous company logo all too frequently. Keep in mind that the goal is to express gratitude and admiration. An added benefit is subtly promoting your brand.
4. Check that the presents you choose are solidly constructed and long-lasting. My customer spent $350,000 on Bluetooth speakers for her staff before coming to us. When her staff turned on the speakers, they overheated, had poor sound quality, and were difficult to use. In other words, these costly novelty products were rubbish that was discarded. She took the lessons from that and most recently distributed a home kit of carefully chosen goods that were created ethically, regionally, and responsibly. Each of these presents conveyed a different kind of concern to the company's staff.
5. Instead of giving physical objects, think about giving an experiential present that the receiver will genuinely love. What about taking a virtual cooking class or learning how to make a wreath for the season? Alternately, think about expressing your gratitude by making a donation in the recipient's honor.
In business, nothing is different. There are too many employees who keep branded products in their drawers out of obligation. Instead, I urge you to take intentional leadership. Giving gifts as a way of demonstrating your honesty and compassion can be quite effective. Stakeholders who are actively involved will also offer an unmatched degree of support and fidelity. Xtend Gifting is providing Customized Corporate Gifts in Chennai and Corporate Gifts in Bangalore.
