Oats are one of the most popular whole-grain cereals and are a rich source of dietary fiber, iron, proteins, vitamins, and carbohydrates. They assist in providing the necessary nutrients to the body, lowering blood sugar levels, preventing heart diseases, and minimizing the risk of developing hormone-related cancer. They are widely consumed in either oatmeal form or rolled oats and utilized as a major ingredient in the preparation of animal feed. Besides this, they are also employed in the production of skincare products around the world.
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Global Oats Market Trends:
Due to its high hull and fiber content, oat grain is considered as good dietetic food for young ruminants and helps to develop their rumen. As a result, oats have majorly been used in animal feed, which acts as the primary factor driving the market growth. Apart from this, there has been a rise in awareness about the health benefits offered by oats, such as lowering cholesterol levels and protecting from LDL cholesterol damage, improving blood sugar level and reducing calorie intake. These health benefits have escalated the demand for oats as a healthy breakfast and snack option.
Besides this, with the rapid westernization and busy lifestyles, people nowadays are more inclined toward ready-to-eat food products, owing to which market players have introduced instant oats that can be prepared quickly. Furthermore, several leading companies are incorporating regional flavors ranging from Kesar, apple, cranberries to cinnamon and spices to widen their consumer base. They have also launched organic, gluten-free oatmeal for people with gluten-intolerance.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Oats Market 2022-2027 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of the key players being: The Quaker Oats Company, Grain Millers, Blue Lake Milling, Avena Food, Richardson International, Morning Foods, Guilin Simieon Food Group, Viz Branz, Ernsts Foods (Shenzhen), AHDB Cereals & Oilseeds, Jordans, Dorset & Ryvita,
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The report has segmented the market on the basis of Product Type, Application, and Region.
Breakup by Product Type:
Flakes
Flour
Bran
Others
Breakup by Application:
Food use
Feed use
Regional Insights:
Russia
Canada
Australia
United States
Chile
China
Ukraine
Others
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