The past few years has changed everything. Today, the terms womens lounge wear and mens lounge wear have shot into limelight, especially those made from organic cotton and other natural subsets. Its growing popularity has inspired hundreds of entrepreneurs to start their branded loungewear clothing line.
Loungewear — Its Meaning & Products -
The dictionary meaning of “Lounge” is a place where humans relax, move / walk at leisure ( Home & Hotel ). And therefore, loungewear translates into casual, comfortable clothing which can be worn at home, and at the same time allows individuals to move around, dash to the nearby mall for quick shopping or even attend business / official video calls. Womens, mens lounge wear typically falls between sleepwear and formal clothing.
So, how to Start a Successful Loungewear Clothing Line?
Loungewear business is growing in double digits, and it will continue to rise over the next few decades because of the evolving dynamics of professions and professionals. Mentioned below are few pointers on how to start a successful loungewear clothing line business.
Create Brand / Identity -
At the very outset you need to create a brand and not an outlet. Fashion clothing in general and loungewear in particular are highly brand sensitive. Little known or unbranded clothing line seldom succeeds. It is imperative that as a business owner, you focus on designs, quality as well as on brand. Remember, a successful loungewear clothing line business depends on seller’s identity, and therefore make sure your longe wear supplier provides the option to process “Branded” merchandise.
Reliable Supplier -
One of the common mistakes many entrepreneurs commit is ignoring the importance of a reliable manufacturer. Make sure you tie-up with a trusted, renowned, competitive supplier who also provides trending designs all through the year, including popular seasons such as Thanksgiving, Christmas, Halloween etc. The rule of thumb is to source loungewear clothing from global suppliers. Interestingly, India is one of the preferred destinations for womens loungewear dresses.
Target Market -
As a new or an established player in this domain you need to make sure your lounge wear manufacturer / supplier provides clothing for a broad range of age groups and also caters to the needs of all genders. This is important because loungewear business is highly inventory based and therefore targeting a particular age group or gender makes sense, at least during the early stages. Target market can also be set based on income. Selling pricey loungewear to lower or middle income group will just not work.
Go Organic -
Remember, loungewear merchandise covers a broad range of products. This includes pyjamas, tees, tank tops, shorts, pants, capris, leggings, sweatshirts etc. As mentioned above, these are worn after work, on weekends and even for informal and formal meetings, and therefore they need to look good and feel good as well. Organic cotton lounge products for men and lounge clothes for women are highly breathable, supple and skin friendly. It simply means having them on the body for longer durations will not be debilitating.
VCI Exports, one of the trusted lounge wear supplier from India, boasts an integrated manufacturing unit that not only offers trending organic cotton loungewear products but is also tagged as one of the finest sleepwear manufacturer for USA. Connect with VCI Exports for a free product booklet / product portfolio.
