What is Online Pay-Per-Click Advertising?

PPC advertising is an online ad you create about your product or service. However, many consumers see your ad, you pay only when someone clicks on your ad. You can use PPC ads on search engines like Google and Bing or on social media channels like Facebook, Instagram, and LinkedIn to reach thousands of potential buyers.

Although the basic techniques are the same in every channel, this article focuses on search results PPC using Google. The Internet is a place where everyone can find answers to their questions and solutions to their problems. You need to advertise on search engines if you want to be the one who responds to these questions.

A simple click can lead to a new client. New clients can also become referral sources. These new referrals can become referral sources. All of this can be done easily with one click. One-click is worth a lot.

Because each click can become such a valuable revenue source, PPC advertising should be part of your digital marketing strategy.

Altronz Digital Solutions