What is Google ads and how it works?

What is Google ads and how it works?

What is Google ads?

Google ads is a paid online advertising platform given by Google. The search engine company rebranded Google Ad words as Google Ads in 2018. It is used for the advertisement of your product, due to which the product starts appearing on high ranking on SERP. Purchasing advertising on Google doesn’t essentially ensure the top ad. After all, you have a lot of other marketers competing for a similar keyword through Google Ads.

How do Google ads work?

Google ads work under pay per click method. This means that marketers bid on some specified keywords and other competitors also bid on this specified keyword.

If you have the highest bid as compared to the bid made by Google, then you get that ad placement. Ex. If your max bid is 300 and Google determines that your cost per click is 200, then you get that ad placement! If they determine it's over 300, you won't get ad placement.

Otherwise, you can set a maximum daily budget for your ad. You’ll never spend more than a certain amount for that ad per day, helping you get a quality sense of how much you should budget for your digital ad campaign.

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