FIVE STEPS TO MEASURE YOUR DIGITAL MARKETING ROI
ROI, or return on investment, is a crucial metric for businesses to track the benefits they reaped out of their investments. It measures the profitability of an investment and is essential for companies to make informed decisions about where to allocate resources. Although there are several ways to calculate ROI, but the basic formula is to take the net profit from an investment and divide it by the total cost. The result is expressed as a percentage, which can be used to compare different investments.
ROI is important because it provides a way to know about the profits earned by a company. This information can be used by businesses to make decisions about where to allocate their resources. By understanding ROI, companies can ensure they are getting the most bang for their buck. Additionally, ROI can be used to compare different investments, which can help make decisions about which assets to pursue.
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