Work with AI Tools to Leverage SEO Efforts
The use of artificial intelligence (AI) is on the rise in the marketing industry, and it is being put to work improving advertisements, personalising customer experiences, and even producing original content.
Although many SEO tools like ChatGPT and Frase can help you grow your organic traffic, content is one of the most important factors if you want to rank on Google. Hence, you shouldn’t neglect the effort of optimizing your content.
However, we know that content auditing is a challenging task. There are too many details to consider and work on, from keyword research to content promotion. That’s why you should try out the AI content writing assistant.
Focus on Creating Topic Clusters and Pillar Pages
In the past, everyone could just rank their website on Google by putting relevant keywords on their pages.
But now it’s super hard to rank as Google has updated its algorithms to value high-quality content. The new SEO strategy is more than just inserting keywords into content and hoping Google will notice.
As a result, most top SEO agencies are now helping their clients create content clusters and pillar pages. In fact, this is how Minuttia ranks for more than 1K keywords with one topic cluster page!
In short, topic clusters are various subtopics of a big topic, while a pillar page is a hub page that contains all the details your audience would like to know. You can think pillar page as an “a-to-z guide”.
You can use the same method to gather other topic clusters for your industry. Once you’ve gathered all your topic clusters, you can link them to one pillar or hub page. This hub page will allow your visitors to access all your topic clusters.
Improve Your Page Loading Speed
Google has confirmed that your site speed is a ranking factor.
We all hate to wait for a website to load slowly. Google knows that, so they rank websites that load faster in their SERP.
But what is a good site loading time?
According to Google, the best practice is three seconds.
Prioritize Mobile SEO
Over 60% of organic search visits come from mobile devices.
Unquestionably, mobile SEO is a must as more and more people use their smartphones and other mobile devices to access the internet. Google has even started to penalize websites that are not optimised for mobile.
There are a few different SEO techniques that you can use to make sure your website is visible on mobile devices, and we’ve outlined a few of them below.
Ensure It’s Mobile Responsive
One of the most important things to do is ensure your website is responsive. This means that it will adjust to fit the screen of any device, whether it’s a phone, tablet, or laptop.
Promote Your Content Through Social Media
Don’t underestimate the power of social media when it comes to improving your SEO! Although all links from social media are considered no-follow links, they still help bring more traffic to your site.
There are several ways to promote your content through social media. Follow these hacks to enhance your social media content strategy:
Post at the Right Time
Do you know when to share your blog content on social media?
According to Hootsuite, the best times to share a post on social media are as below:
- Overall: 10:00 AM on Tuesdays, Wednesdays, and Thursdays.
- Facebook: 8:00 AM to 12:00 PM on Tuesdays and Thursdays.
- Instagram: 11:00 AM on Wednesdays.
- Twitter: 8:00 AM on Mondays and Thursdays.
- LinkedIn: 9:00 AM on Tuesdays and Wednesdays.
- TikTok: 7:00 PM on Thursdays.
Conclusion
SEO can be a complex and ever-changing field, but it is still one of the most important aspects of digital marketing.
I hope these SEO strategies help drive more organic traffic to your website and boost your organic ranking.
Visit our website to view more strategies!
