While Zoosk's user base is allegedly huge, we're not really sure who the intended user is. Credit: Bob Al-Greene / Mashable
Zoosk review Easy to sign up
Zoosk review Easy to sign up
The dating site boast 40 million members, so why is it so difficult to find just one?
While Zoosk's user base is allegedly huge, we're not really sure who the intended user is. Credit: Bob Al-Greene / Mashable
Dating sites and apps are a great way to meet people, but with so many out there these days, finding the site with the right features for you is pretty important if you're not keen on wasting your time. There's Tinder's famous easy swiping, Match's longer profiles for the more serious daters, Hinge's prompts that help the conversation going — the list goes on.
So what about a dating site that can take you back in time?
To be clear, we're not talking about actual time travel, so much as the immediate burst of Facebook-circa-2010 energy that Zoosk
offers upon loading up its website or app. That's courtesy of an interface and features that make it clear this dating site was one of the first Facebook apps back in December 2007.
While the other longstanding online dating players like Match, eharmony, and OkCupid have managed to (mostly) update to stay current and somewhat fresh, Zoosk's initial draw of making international dating simple and a matching users with a unique algorithm feels more and more gimmicky and unrealistic as the years go by.
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Who is on Zoosk?
Allegedly, there are 40 million users on Zoosk across 80 different countries. If you're not trying to see the same 10 profiles within a 20 mile radius, these are pretty appealing numbers.
The age range of users seems to vary widely, too — from my two weeks on the app, I saw profiles from 21 year olds to 51 year olds. Users as young as 18 can sign up, and my age filter maxed out at 51, though users up to age 98 can also make accounts — I'm unsure why I wasn't able to adjust my age filters any higher. With that said, I'm not sure this app is great for older crowds. I'm in my mid-20s and I found Zoosk's interface to be kind of confusing. There are definitely better dating apps for seniors out there.
It's not the most queer-friendly dating app out there
When it comes to diversity of options for LGBTQ+ users, Zoosk could be doing a whole lot better. For starters, if you're interested in more than one gender, you'll have to take it up with Zoosk customer service, as there's no built-in option to select that preference on your profile. They'll then have to set you up with an additional profile. If you don't want to go through that process, you'll only get these four choices upon sign up:
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I'd just like to take a moment to speak directly to Zoosk — baby, it's 2022. I should not have to email your customer service team to a) change my preferences to switch my profile from seeing men to seeing women or b) ask you to pretty please allow me to see both — gasp — men and women at the same time. That should just be an integrated feature on your site, and there's no reason to have a needless hoop for any bi- or pan-sexual users to jump through. Speaking of, might be cool to recognize nonbinary people exist, too!
And it's got a bit of a bot problem
Forty million users is an impressive user base. But that impressive user base needs to be taken with a grain of salt: Dead or fake profiles seem to make up a decent portion of that 40 million. Now, Zoosk does have a huge collection of success stories on its social media and blog
(though the latter hasn't been updated since 2020). If the person of your dreams doesn't message you back, you can tell yourself it's probably because they haven't logged on in two years.
If you're looking for more accurate numbers on how many users are actually using Zoosk, there aren't many out there. However, on The Date Mix, a blog owned by Zoosk, an article updated in 2021 mentioned that Zoosk has 3 million active users. During my two weeks, I saw a couple of repeat profiles pop up, leading me to believe the lower number is likely the more truthful one.
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If you are wary of accidentally flirting with a bot, Zoosk does offer several profile verifications, including photo, Facebook, Twitter, and phone number verification. It's not uncommon to come across profiles that have none of these, but I would say about half of the users I came across were at least photo verified. Still, the chances that you'll get messages from clearly fake profiles aren't slim. Before I'd put in any pictures or my name on my profile, I had 34 people who were into me. While I'd like to believe my charm is just that potent, likely, it was bots.
Making your account on Zoosk
It makes sense that there are a lot of fake profiles because making an account on Zoosk is easy and takes at most five minutes.
Here's how it works: When you first log on, you can decide if you want to create an account from an email, shoppingmode Google, or Facebook account. Unlike more involved websites like eharmony
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