Over-The-Top or OTT video services are essentially the online streaming services that we are familiar with today that don’t need a cable or service provider. OTT streaming services are currently one of the most popular forms of media consumption. So, it makes a lot of sense for advertisers to make use of the rising popularity of this platform, especially for targeting the young audience.
Online video streaming platforms are extremely popular now, especially among the youth. It is estimated that about 60% of young adults have video streaming services as their main source of content consumption. Let’s take the example of the Amazon Fire Stick, which is one of the most used streaming devices right now, with over 40 million monthly active users. Amazon Fire Stick supports over 50 third-party apps that are ad-supported. It’s easy to imagine the potential these streaming apps have for advertising.
https://www.sellerapp.com/blog/amazon-ott-advertising/
