Sustainable Packaging emphasises obvious and particular environmental benefits. A decade ago, packaging was considered "sustainable" provided it met five criteria: it was detachable, reductive, recyclable, renewable, and reusable. Later, the list was condensed to the three Rs - reduce, reuse, and recycle - but a new notion was added: rethink. This was about pushing brands to pursue more environmentally friendly options.
Today, Sustainable Packaging refers to the overall sustainability and environmental effect of a brand. While packaging standards differ between organisations such as SPC, ISO, and CEN, intelligent brands take them into account and focus on the complete life cycle of a container.
Brands are still looking for new, more sustainable materials. Eco-friendly packaging is another method to show that you care about the environment while also listening to your customers' needs. They advocate for mindful consumerism and recognise the worldwide benefits it provides. These advantages include a lower carbon footprint, elimination of allergies and pollutants, more storage and space, and overall resource conservation.
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