In the year 2018, Amazon launched “Amazon Advertising”, (formerly Amazon Marketing Services (also known as AMS) as an alternative to search ads for Amazon sellers. Similar to the pay-per-click ads that are featured on Google Sellers only pay for each time a customer clicks on their advertisements.
AMS is growing quickly. Indeed, Amazon’s advertising revenues are expected to grow to 12.75 billion by 2020, and it will experience a staggering 23% increase since the year the year.
https://medium.com/amazon-selling-strategies/the-ultimate-guide-to-amazon-advertising-e5cfa37a470a
