The Asia Pacific region is expected to grow the fastest during the forecast period, owing to increased use of mobile technologies and a greater emphasis on providing value added services to customers. Growing brand penetration and competition are expected to drive Loyalty Management Market adoption across the region. For example, Flipkart upgraded its loyalty programme in June 2019 by introducing a new programme called superCoins. Customers can redeem all points earned through online shopping on Flipkart under this new programme. Furthermore, the advanced loyalty programme offerings are simple to use and affordable. Because of improved return on investment programmes, many retailers are implementing new loyalty programmes. Furthermore, increasing digitization and penetration of smartphone is expected to drive market growth in this region.
Loyalty Management Market
