The high rate of self-medication in India indicates a high demand for over-the-counter medicines, which will drive the Over-The-Counter Drug Market there. However, it was also noted that self-medication depended on one's level of education, occupation, and income. Self-medication was more prevalent (26.31% prevalent) among people from middle-lower class families, with familiarity with the medication appearing to be a major factor. Additionally, minor illnesses were the main cause of SM, with headache being the most frequently reported one. Additionally, it is believed that self-medication is crucial for treating minor ailments as well as acute disorders and managing chronic diseases. Also, some of the critical reasons considered by the consumers to self-medicate are lack of time, the need for fast relief, and the high consulting fees of the physicians.
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