One of the few retail segments that has undergone considerable change throughout time is lingerie. The comfort-wear trend, which was already very popular, was propelled by the pandemic, pushing soft cup shapes, sports bras, and relaxed-fit briefs to the front of the fashion pack. For retailers to succeed in this competitive environment, they must also consider diversity and sustainability, in addition to being price-aggressive. Lingerie Market Demand for eCommerce-available zero-feel (seamless) items and work-from-home comfort apparel has significantly increased throughout the epidemic. Additionally, there has been a change in consumer shopping patterns. Due to the pandemic, a lot of women turned to online retailers for their undergarments, where they could choose from a variety of styles.
Lingerie Market
