The Lingerie Market was divided into bra, knickers & panties, shapewear, loungewear, and other categories based on various product kinds. In 2020, Bra dominated the market, and it is anticipated that it will continue to do so during the projected period. Bras can also be divided into padded and non-padded types. Women choose non-padded bras since they can use them frequently and because of the soft fabrics' comfort. Additionally, non-padded bras attract more customers due to its adaptability, improved support, and inexpensive price.
On the other hand, a shift in consumer preferences toward various outerwear has led to purchases of padded bras, and as a result, Lingerie Market segment is anticipated to increase quickly over the course of the projection period. Victoria's Secret is renowned for producing bras with lots of padding. However, the increased demand for sports bras and bralettes in 2020 caused a significant decline in Victoria's Secret sales.
