If you are eager to build marketing momentum and grow your brand awareness, you should start using Amazon-sponsored ads effectively.
Amazon advertising has experienced phenomenal growth in 2019. Its market share has risen, occupying 50% of the total share in the e-commerce industry. For brands, Amazon sponsored product ads and brand ads are the most powerful advertising tools to increase their discoverability and drive more sales.
https://www.sellerapp.com/blog/amazon-sponsored-products-vs-sponsored-brands/
