Amazon sells every product that you can think of, but that doesn’t mean you should sell just any product on Amazon. The e-commerce giant actively tries to protect its consumers from fraudulent or harmful products. In order to achieve its goals, Amazon has multiple categories that are restricted to most sellers. They are referred to as ‘Restricted Categories’ or ‘Ungated Categories’.
In addition to the categories, there are certain restricted products requiring approval to sell. Some of these products may also be banned on the platform. Amazon also regulates the use of brands, so if you’re planning to sell a product from a well-known brand, make sure that you have permission to do so.
