Understanding what search terms your customers are using is extremely important to optimize product listings and Sponsored ads. Therefore, sellers need to monitor Amazon search terms report regularly.
One of the best advantages of Amazon Advertising reports is that you can leverage the data to tailor your campaigns according to your business goals. Within these reports, Amazon search terms report is your best option to find the exact terms that your buyers use to search for products. Using this report, you can optimize your keyword targeting and product targeting based on your PPC goals.
https://www.sellerapp.com/blog/amazon-search-terms-report/
