Amazon Advertising or Amazon PPC or Amazon Sponsored ads to refer to the Pay-per-click model of advertising that Amazon follows, whereby the advertiser pays only when someone clicks on his ad. Amazon ads serve a multitude of purposes like enhancing brand image, increasing sales, reaching a wider audience, etc.
These ads are available only to those sellers who are registered on the Amazon Brand Registry. These ads are used to promote multiple products of a brand at a time and feature a tagline along with the brand’s logo. These ads are more beneficial for building your brand presence and enhancing awareness and visibility.
https://www.sellerapp.com/blog/amazon-advertising-cost/
