You may not have realized that you own one of the most in-demand investment options for online businesses.
On our marketplace, the average sales price for Amazon FBA brands was $1,246,759.04 at a 40X multiple in 2021 alone. That’s a 231% increase compared to 2020 when the average Amazon business sold for $538,741.62 at a 28.5X multiple.
On our marketplace, the average sales price for Amazon FBA brands was $1,246,759.04 at a 40X multiple in 2021 alone. That’s a 231% increase compared to 2020 when the average Amazon business sold for $538,741.62 at a 28.5X multiple.
This huge growth in deal size can be attributed to the rise of brand aggregators consuming FBA businesses as a part of their larger portfolios. These institutional buyers with deep pockets compete with each other when they see a quality FBA brand.
Sometimes, they even pay more than the listing price to secure the sale.
