How Headless Commerce is a great fit for Content-driven online brands
How Headless Commerce is a great fit for Content-driven online brands
Why is a headless commerce solution a great fit for online brands?
For a start, it helps brands stand out with their storytelling and content experiences. It’s a perfect fit for brands that want to use a robust content management system (CMS) and make their content accessible across customer touchpoints and devices including mobile phones, laptops, smart speakers, smartwatches, kiosks, digital signages, and more.
The increasing popularity of headless commerce has led to accelerated investor funding with over $1.65 billion raised over the last two years.
But why should any content-driven online brand care about headless commerce?
Importance Of Headless Commerce For Content-Driven Brands
How do most content-driven brands drive revenue? By telling interesting and engaging stories about products. They aim to evoke interest and build more trust around the product or the brand. All of this is done through content.
Over the last decade, eCommerce websites have evolved from using ‘monolithic’ eCommerce platforms to a complete eCommerce shopping experience.
Why is this commerce-led approach no longer sufficient for eCommerce companies? Primarily, they have a few drawbacks like:
- Frontend design constraints
- Limited marketing and content creation tools
- Limited customization options for the storefront
- Little (or no) flexibility in customer experiences
With headless solutions, brands could overcome these shortcomings and focus on a content-led approach for added business value and better customer relationships.
For instance, Redbox opted for a SPA (Single Page Application) with headless architecture. It relaunched its storefront only to offer more immersive experiences to its customers, along with responsive content and higher performance. For a website that is driven by visual content, the adoption of headless architecture proved successful.
Another example is that of consumer apparel brand, Nike, which has understood the power of great storytelling longer than most people have been online. The company went headless as it was looking for a mobile-first approach. The result: a headless campaign that helped Nike capture more market share from its closest competitor, Adidas.
Need more convincing to adopt headless solutions for an eCommerce business? Here are some more benefits of headless commerce that can set retail brands on the path to digital transformation.
https://www.ignitiv.com/how-headless-commerce-is-a-great-fit-for-content-driven-online-brands
