Competitor analysis is an essential Amazon strategy. Competitor Tracking and Analysis can provide a deeper insight into the product and the customer audience.
Superior knowledge from your competitors can be leveraged to your advantage. Don't stop with tracking and extracting your competitor keywords using the Amazon lookup tool. Track their keyword ranking, repricing strategies, product additions periodically to understand where you stand in comparison to them.
One question we often receive from our customers is `I'm not indexed for this keyword whereas my competitor is.. Why? Both of us have the same keywords
To start with the extreme basics, keyword indexing on Amazon is influenced by several factors. Each component in the product listing has got a hand in keyword indexing and sales.
