Cafés & Quick Service Restaurants Are Driving Demand For Bubble Tea

The growing popularity of cafés and quick service restaurants in Asia, particularly due to Starbucks' rapid expansion in the region, is driving up demand for bubble tea. The bubble tea craze has only grown since the introduction of companies like Chatime, Koi, and Tiger Sugar, among others, in cities across Asia that offer the bubble tea version of café culture.To attract more customers, multinational bubble tea café and foodservice companies are focusing on expanding their outlets in emerging markets.

Untapped markets are likely to offer significant growth opportunities for bubble tea manufacturers.The cost of making a single cup of bubble tea is extremely low. Ingredients like tapioca pearls, Bubble Tea powder, and tea leaves are bought in bulk, allowing for the production of large quantities of bubble tea at a lower cost. Furthermore, flavoured jellies, red beans, and puddings may be added to teas in addition to the standard boba.

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