Baby Products Industry Overview
The global baby products market size was valued at USD 214.13 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.7% from 2022 to 2030. One of the primary factors driving market expansion is consumer preferences are shifting toward high-quality, utility-driven, and premium baby products. Additionally, the significant increase in awareness among parents pertaining to baby's health and hygiene fuels market expansion and many medical practitioners recommend parents regular usage of personal care products for better skin nourishment of the baby boosts the market growth. Covid-19 was an incomparable global public health crisis that affected almost every industry vertical, and the long-term effects are anticipated to impact the industry growth during the forecast period.
In the month of April 2020, when India was in complete lockdown to overcome COVID-19 pandemic, there was a decline observed in the spending share of baby care products, particularly in the convenience stores across major cities, as per research study conducted by GVR. Among types of baby care products, wipes and baby diapers witnessed lowered spending indices between March and April that same year, meanwhile, baby food saw a significant increase towards the end of April 2020.
Gather more insights about the market drivers, restrains and growth of the Global baby products market
Parents around the world have become more cautious when selecting any baby-related products, be it baby food, baby cosmetics & toiletries, or baby safety & convenience. Demand for chemical-free and harmless baby care toiletries has been mounting due to rising awareness associated with various health-related issues, such as fungal and bacterial infections, caused by synthetic baby products and toiletries. This has spurred the demand for skin, bathing, and other toiletries products for which consumers are willing to pay premium prices depending on their quality. Moreover, innovative packaging and the incorporation of specific organic ingredients that have multiple health benefits are likely to boost the growth of the market.
The rise in the population of working women particularly in an emerging country such as India contributes to the increased baby care products sector, making it one of the most significantly growing markets in India. The demand for baby products has seen to be growing significantly owing to increased disposable income and the spending power of the population on such superior quality products that assure improved baby health. Rising awareness about the health benefits of consuming baby food that have fewer pesticide residues and is particularly formulated for infants to toddlers, approximately between six months to two years of age further augments its demand.
Infants and toddlers are more prone to foodborne illness as their immune systems are not fully developed to combat infections. Therefore, factors such as premium quality products and their safety are amongst the most important criteria influencing the buyer’s decision. Moreover, the growing demand for gluten-free versions of baby food products is uplifting the industry growth of baby products. Health organizations such as FDA, have set strict guidelines for baby foods and the use of chemicals owing to their side effects on the human body. These factors in turn are likely to supplement the market growth.
The online availability of baby care products and the increase in internet penetration consolidate the market expansion across the globe. The rising number of smartphone users, easy access to internet connectivity, and the rise in the use of e-banking systems is projected to aid in the sales of baby products through online platform. Owing to hectic lifestyles, consumers opt for the convenience of online shopping instead of visiting physical stores, which not only offer instant doorstep delivery but multiple discounts and offers at the same time. The use of mobile wallets is anticipated to increase in the years to come.
Browse through Grand View Research's Clothing, Footwear & Accessories Industry Research Reports.
- Yoga Mat Market - The global yoga mat market size to be valued at USD 17.32 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 5.8% during the forecast period. The growing popularity of yoga, especially in developed countries including U.S., Canada, and U.K., is expected to be the key factor driving the market. Increasing cases of lifestyle diseases and rising awareness about the health benefits of yoga are also boosting the product demand.
- Laptop Carry Case Market - The global laptop carry case market size was valued at USD 1.57 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.6% from 2022 to 2030. The rising acceptance of carry cases as a medium to prevent damage laptops to and tablets while traveling is expected to have a positive impact on the market growth.
Baby Products Market Segmentation
Grand View Research has segmented the global baby products market based on product and region:
Product Outlook (Revenue, USD Million, 2017 - 2030)
- Baby Cosmetics & Toiletries
- Baby Skin Care Products
- Bath Product
- Baby Hair Care Products
- Other Cosmetics & Toiletries
- Baby Food
- Baby Milk Products
- Frozen Baby Food
- Baby Juice
- Baby Food Snacks
- Baby Food Cereals
- Baby Safety & Convenience
- Baby Strollers
- Baby Car Seats
- Baby Skin Care Products
Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Market Share Insights
- September 2021: Personal care Johnson & Johnson launched its new range of ‘Cottontouch” baby care products that include lotion, oil, wash, and cream as it experiences increased demand in the Indian market. The company plans to sell these products through multiple channels such as stores and multi-brand e-commerce platforms such as Flipkart, Nykaa, Amazon India, BigBasket, and FirtstCry, among others.
- August 2020: Kimberly-Clark Corporation, the premium nappy brand, launched a new product as it plans to increase penetration and cater to children across a wider age range.
Key Companies profiled:
Some of the key players operating in the global baby products market include:
- Johnson & Johnson
- Kimberly-Clark Corporation
- The Procter & Gamble Company
- Unilever
- Britax
- Chicco
- Dorel Industries
- Beiersdorf AG
- Fujian Hengan Group
- Nestlé S.A.
Order a free sample PDF of the Baby Products Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: 1-415-349-0058
Toll Free: 1-888-202-9519
Email: sales@grandviewresearch.com
Web: https://www.grandviewresearch.com
