You must be familiar with the concept of search engine optimization. It requires you to optimize your website so that it is visible to the users quickly. It helps in driving more organic traffic to your website.
For this, you need to focus on improving the layout and design of your web page and the kind of written material, images, and links you provide. These things will decide whether your website appears relevant enough to get a higher rank on the search engine results page.
You can make this happen by optimizing your images. It is an essential component of your digital marketing strategy and should be given the proper attention. With the help of the Best Social Media Agency in Delhi, you can follow the best SEO practices for image optimization.
Significance of Image Optimization
Image optimization involves making the size of an image smaller without compromising its quality.
Your page’s overall performance hinges considerably on the complexity and size of your images. Once you start optimizing your images, the loading speed of your page will enhance automatically. This will, in a way, impact your user engagement.
You will be able to realize its importance once you start witnessing an increase in your conversion rate. The best part is that these images do not take up a lot of storage, making the site backup easy.
Here Are 8 Things That Matter in Image Optimization
1. Naming
It would help if you gave your image the correct file name. This helps in giving clarity on the image to the search engine. The file name says it all and gets easily interpreted without any misunderstanding.
So, the correct file name of the image should always include the keyword or the keyphrase. Please do not make the mistake of giving it any random name.
2. Formatting
Another thing to take care of is the image format – JPEG, PNG, WebP, and SVG. JPEG can keep small-sized images clear. PNG is suitable for maintaining background transparency. SVG is ideal for icons and logos. Finally, for smaller and high-quality images, you can use WebP.
3. Scaling
The width of the images should not be more than 720px. If you exceed this limit, it will increase your load time, and the image will be resized back to 720px. Therefore, it is best to avoid this and choose the right image width beforehand.
4. Compressing
Compressing is required to reduce the size of the images. However, it works perfectly well without tampering with the quality of the images. You can try providing the smallest size of the image. Also, if you want, you can do experiments by offering different file sizes.
5. Creating Responsive Images
An important aspect of image optimization is creating responsive images. This means that if you have uploaded the image at say 720px, it will get compressed down to 620px on its own to fit the screen. As a result, the load time will also reduce.
6. Adding Captions
It is a known fact that more than half of the readers read the caption underneath the images. This makes writing image captions a necessary step in image optimization.
7. Adding Alt-text
Alt-text is another thing worth adding to your images. When the images fail to appear on the screen, the alt tags keep the content in place. But to make things clear to the search engine, these tags should include the appropriate keyword.
8. Using Structured Data
Structuring the data has an important role to play in optimizing your images. It can help the users figure out what your content is all about by just looking at the image.
You get to use the structured data markup for highlighting the important parts of your content. This allows the search engine to understand your content better.
Conclusion
Image optimization can help you enhance your website’s performance so that it delivers a better user experience. It will help you form a much stronger bond with your customers. This will, in turn, boost your business by increasing the number of sales. To get the kind of benefits that can put you above your competitors, you should hire the Best Digital Marketing Company in Delhi for optimizing your images.
