What is a Good CTR Rate?
Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However a well refined and targeted campaign on Amazon can achieve 2-3% CTR or above.
What are the causes of a low CTR rate? How to improve the CTR rate?
Low CTR can possibly be due to two major reasons
The Ad position
Irrelevant Ads
Ad Position
The most important factor affecting your CTR rate is undoubtedly your ad position
Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However a well refined and targeted campaign on Amazon can achieve 2-3% CTR or above.
What are the causes of a low CTR rate? How to improve the CTR rate?
Low CTR can possibly be due to two major reasons
The Ad position
Irrelevant Ads
Ad Position
The most important factor affecting your CTR rate is undoubtedly your ad position
Sponsored products ads are keyword targeted cost per click search ads that appear below the search results, on the right-hand side of the search results page and on product detail pages (sponsored products related to this item section).
