Amazon Attribution beta is a measurement solution that allows brands to track their marketing and advertising metrics across diverse platforms. Now you can measure the impact of off-Amazon-to-Amazon marketing insights. Using this analytics console, you can maximize your return on investment (ROI) and sales effectively.
Amazon Attribution makes a huge difference in optimizing your sales funnel as you can track your customers throughout the entire buying process. This gives you insights into buyers’ shopping behavior. With these insights, you can improve the ad campaigns that are working for you, and eliminate the ones that aren’t.
https://www.sellerapp.com/blog/amazon-attribution/
