Increasing your Amazon advertising impressions will help you reach more buyers at different points of their purchasing journeys and maximize the visibility of your products.
Testing the optimization techniques outlined here will help you increase product exposure and sales by directing customers to the products that are most relevant to them, regardless of whether you are concentrating on Sponsored Products, Sponsored Brands, product display ads, or a combination of these ad types.
https://medium.com/amazon-selling-strategies/5-strategies-to-boost-amazon-ad-impressions-590f27dc6dfe
