Story about Perfect Diary brand
The vanguard of perfect diary brand
Perfect diary brand has always been a pioneer in the cosmetics industry. Our brand was established in 2016 and listed on the New York Stock Exchange (NYSE) in 2020. We are young and dynamic, growing fast, with more than 40 million customers worldwide and opening more than 300 offline stores. Perfect diary brand believes that as long as you cherish your desire for beauty, the world will be a better place. Perfect diary brand are committed to developing a range of high-quality products that are at the same time easy to apply and designed to allow everyone to express and pursue their own beauty effortlessly.
Inspired by different beauty cultures around the world, perfect diary brand collaborated with The Metropolitan Museum of Art, British Museum and National Geographic China. We hope that these co-branded products will bring consumers an unparalleled new beauty experience and inspire them to create beauty.
Perfect diary brand is eco-friendly
Perfect diary brand focuses on sustainable development and advocates harmony between man and nature.
In cooperation with Li Jiaqi, starting from February 2020, we will donate 1 yuan to the Beijing Animal Protection Foundation for every explorer puppy palette sold.
Inspired by the endangered species red-crowned crane, perfect diary brand designed and launched a new red-crowned crane eyeshadow palette in March 2021. At the same time, we launched a public welfare project to donate to the red-crowned crane protection project. With FDC environmental certification, we ensure that the wrapping paper does not come from endangered species and illegal logging.
The goal of perfect diary brand
We don't compromise when it comes to protecting endangered species.
With the brand concept of infinite beauty, we embrace the diversity of beauty in the world, love and respect the uniqueness of each person. That's why we are committed to respecting, promoting and protecting nature.
The commitment we're working on directly supports our original promise: to enhance the true beauty of the world. We are moving towards achieving the Sustainable Development Goals.
