Schema is considered as microdata, which helps search engines to properly understand a website and then offer it to users when appropriate. It specifies what a specific page on the site is and how it should be handled or used. By including schema microdata in your HTML code, you can help search engine crawlers to better understand your site and its relevance and also to highlight rich snippets of your content, thereby helping you with your activities in SEO in Sri Lanka. Schema markup can help your website with better rankings.
Schema stuffing, according to international SEO consultants, occurs when the schema you enter into your code, does not really relay the correct information about the page. When this happens, search engine crawlers are unable to understand what your page is all about and may offer it in a different perspective to users.
Here are some tips on how to gain better results with your schema markup.
● Find commonly used schemas: Find the best suited schemas for your business by searching on schema.org.
● Find the most relevant markups: There are many different types of schema markup available, which you can choose and select from to suit your business.
How to add schema markup
● Visit Google’s structured data markup helper.
● Select the data type, whether it is articles, videos, images etc.
● Copy and paste the URL which you want to markup.
● Select elements to markup, whether it is the title, name, author etc.
● Highlight other items on your page which you want to markup, using the list provided.
● Create the HTML by clicking the button.
● Go into your source code or CMS and add the schema markup to your site.
● Carry out a test of the schema.
As you can see, schema markup can be very helpful to gain better rankings for your website, and it is always best to speak with the SEO specialist you work with regarding the same. Usually, these activities are already added into any SEO packages in Sri Lanka, but you should always check before entering into a contract with a service provider.
